New York Aquarium - Wayfinding Project
Type: Individual Project
Duration: Feb 2020 - May 2020
Role: Experience Designer
The Challenge
The New York Aquarium is planning to redesign their entry experience to attract unplanned visitors, especially for the visitor from the boardwalk. After a discussion with the New York Aquarium design team, there are three key points I heard :
Most visits are unplanned, average 3-hour visit
There is a worn off issue of the Boardwalk entrance
The current entrance is hard to stand out compare with neighbors
The entry experience need to be simple, attractive and easy to engage
Project description
This project is to provide a new wayfinding and placemaking design through the proposal of concepts for wayfinding and related components at the The New York Aquarium, including:
Entry Experience Directional
Wayfinding Conservaton
Engagment Experience
Site Survey
Audience Study & Personas
• Visitors are mainly New York families with young children and international families
• Some visitors show hesitation at the entry
• Some visitors struggle to find information about schedule and pricing
• There is a need for seating area
Existing Signage Research
• Incorporate the WCS identity system in the wayfinding system
• Use of material that can withstand permanent outdoor installations
• Acknowledge the sequence visitors encounter the elements
Big Idea
Under the Wave
The new wayfinding concept for New York Aquarium, Under the Wave, will combine the existed aquarium design elements with the visuals of light and shadow of ocean waves. The WCS’s mission is to save wildlife and inspire people to value nature. Therefore, this wayfinding is aimed at letting people enjoy the beauty of nature and immerse the guests in the natural environment which can provide a better connection with the wildlife.
This new wayfinding system is designed to naturally guide visitors into the aquarium area and provide a solid foundation for circulation throughout the spaces.
Graphic & Inspiration Board
Entrance Rendering
Experience Overview
This new wayfinding system is aimed to attract visitors from the boardwalk, and provide a solid foundation for circulation throughout the spaces. Visitors will first see the colossal wave which is visible from the boardwalk, then enter a fun and playful tunnel, and experience an immersive environment in the ticketing area. Ultimately, visitors are left with individualized experiences that unite to the whole, creating specific memories and leaving a lasting impression.
Wayfinding & Signage Package
